21 March

when you think about this date you will remember one thing .its mother's day the date that we say to our mother thank you for all the things that they do for us

but before this date, All of us get confused about which gift should we bring to her, which one can make her happy so when we are searching we see a lot of ads and campaigns that talk about this thing. But no one of these campaigns stuck to my head like this creative one ( Rush Brush ) 2021 campaign.

We all know Rush Brush is mainly for women as it sells hair products, and how it's very difficult to spot the light on your product and increase your sales with the other campaigns it should be a creative one and attract your targeted audience to do that. So how can they make a great campaign that will be effective and unforgettable?

first of all, they made preparation for the campaign by making a hashtag on social media 

#متكررهاش_وخليها_راش_براش

Then they use this day 21 march and it was the perfect time for the brand to launch its campaign.

So they published their creative rap song that is funny by the actress ( Arfa Abd el Rasoul) and talk about the confused people that every time they buy unnecessary things to their mother and how its better to buy rush brush products and this is enough for the other unnecessary products again. 

And finally, by publishing the video it hits over 1 million views on youtube and increase the sales of Rush Brush products, and made an effective campaign that becomes a trend on social media and reshared by the audience every year on this date 21 March.

So in your opinion which campaign that is stuck with you till now !?